Full Stack Developer • System Architect • Performance Marketer

Building Production Web Apps, Enterprise Systems & High-ROAS Engines.

I'm Rohan Kumar Bhoi — Full-stack developer & IT systems professional with 5+ years of hands-on experience building and operating production web applications across e-commerce, customer support, inventory, HR, SaaS, and business operations. Strong in Next.js, React, TypeScript, PHP, WordPress/WooCommerce, Prisma, Redis, BullMQ, and cloud infrastructure.

Full-Stack & CloudNext.js • Node • Redis
Enterprise IT & OpsHead of IT (WZATCO)
Performance MarketingROAS & Funnels
PRODUCTION_CORE_ARCH.SYS
ONLINE • 5+ YRS
WZATCO Help Desk & SparesNext.js Core
Head of IT & Lead System Architect
Ticketing • BullMQ • Barcode Warehouse • Socket.IO
LupinSync Invoices SaaSWP.org Approved
Founder & Software Architect
Automated GST Invoicing • Multi-Currency SaaS Engine
Lorvantiq Ventures & CommerceGovernance
Director, Founder & CEO
Corporate Governance • SaroGenix • High-ROAS Funnels
Leadership Philosophy

The Intersection of Systems & Commercial Growth

Operating where enterprise technology, high-scale performance marketing, and corporate governance align.

Operating Manifesto
“Technology without commercial discipline is expense. Technology engineered around unit economics is scale.

I am a Full Stack Developer, System Architect, and IT Systems Professional with 5+ years of hands-on experience building, architecting, and operating mission-critical production web applications. My technical domain spans modern full-stack engineering with Next.js, React, TypeScript, PHP, Prisma ORM, Redis, BullMQ, and Socket.IO alongside deep enterprise infrastructure mastery across Linux VPS, Nginx, PM2, and Cloudflare.

Currently serving as Head of IT & Digital Marketing at WZATCO Projectors, I lead enterprise IT infrastructure, cloud architecture, and engineered core business systems including the WZATCO Help Desk, WZATCO Spares & Inventory, and WZATCO HRM. In parallel, I manage high-scale Google Ads and Meta Ads customer acquisition funnels delivering disciplined commercial ROAS benchmarks.

As Director, Founder & CEO of Lorvantiq Ventures Pvt Ltd and Founder of Bhoi Enterprises, I incubate and scale tech-enabled initiatives. This includes LupinSync.tech, whose GST Invoicing plugin earned official approval for hosting in the WordPress.org Plugin Directory, and multi-country invoicing SaaS architectures designed for global commerce.

Standard 01

Discipline in Capital & ROAS

Advertising budgets and technology investments must be anchored to verifiable unit economics, return on ad spend, and sustainable margin growth.

Standard 02

Infrastructure as a Competitive Moat

Resilient IT systems, automated telemetry, and CRM pipelines eliminate manual human friction and unlock high-velocity business execution.

Standard 03

Operator-First Venture Building

Lasting commercial value is built through relentless execution, rapid product validation, and hands-on governance across technology and capital.

Core Practice Areas

Three Strategic Execution Pillars

01

Full-Stack & Systems Architecture

Engineering production-grade web applications, asynchronous job queues, real-time WebSockets, and high-throughput relational databases with Next.js, Prisma, and Redis.

02

Enterprise IT & Operations Automation

Architecting resilient cloud servers, Nginx reverse proxies, warehouse barcode scanners, warranty workflows, and automated ERP pipelines.

03

Performance Marketing & ROAS

Directing data-driven customer acquisition across Meta and Google Ads, funnel engineering, conversion rate optimization (CRO), and customer journey analytics.

Production Engineering Portfolio

Selected Software Platforms & Projects

Mission-critical customer support platforms, automated warehouse inventory systems, global invoicing SaaS engines, and high-volume commerce stacks built and operated in production.

Enterprise Platform
Live Production

WZATCO Help Desk

Enterprise Real-Time Customer Support Suite

Mission-critical customer support platform powering WZATCO operations. Unifies ticketing, SLA enforcement, real-time customer messaging, automated callbacks, video calls, logistics dispatch, and payment collections.

Core Capabilities
  • Omnichannel ticketing with automated SLA escalation rules
  • Real-time bi-directional messaging with WebSockets & Socket.IO
  • Integrated video diagnostics & automated callback scheduling
  • End-to-end shipment generation, tracking & payment collection
Next.jsTypeScriptPrismaRedisBullMQSocket.IOMySQL
Internal Systems
Enterprise Automation

WZATCO Spares + Inventory

Warehouse Operations & Spare-Parts Management Suite

High-velocity warehouse logistics and inventory tracking system. Features procurement workflows, technician repair job cards, multi-stage quality control (QC), high-speed camera barcode scanning, and stock reconciliation.

Core Capabilities
  • High-speed camera barcode scanning with instant inventory reconciliation
  • Warehouse bin management, procurement routing & stock alerts
  • Digital job cards for technician repair workflows & QC sign-off
  • Immutable audit trails and offline sync for warehouse tablets
Next.jsReactTypeScriptPrismaMariaDBRedisBarcode API
E-Commerce
High Traffic

WZATCO Commerce Stack

High-Scale D2C E-Commerce & Invoicing Architecture

Robust commerce stack powering high-volume projector sales across India. Integrated with custom plugins, Razorpay, Snapmint EMI, COD protection, automated GST invoicing, edge caching, and post-purchase support portals.

Core Capabilities
  • Custom WordPress plugins & proprietary WooCommerce extensions
  • Multi-tier payment stack: Razorpay, Snapmint EMI & secure COD
  • Automated compliant GST tax calculation & PDF invoice delivery
  • Cloudflare edge caching & Redis for instant page loads during sale events
WooCommercePHPWordPressRazorpaySnapmintRedisCloudflare
SaaS & Cloud
WordPress.org Approved

LupinSync Invoices

WooCommerce GST Invoicing SaaS Platform

GST invoicing SaaS integrated with WooCommerce, backed by a dedicated WordPress plugin approved for hosting in the official WordPress.org Plugin Directory. Automates tax calculation, compliance, and burst invoice generation.

Core Capabilities
  • Official WordPress.org hosted plugin with 2-way secure API sync
  • Automated GST tax calculation, PDF generation & email delivery
  • SaaS licensing engine, customer portal & subscription billing
  • BullMQ asynchronous queue handling burst checkout peaks
Next.jsPHPWordPress APIPostgreSQLBullMQRedisPDF Engine
SaaS & Cloud
Multi-Currency

LupinSync Global Invoices

Multi-Country Invoicing & Tax Orchestration Engine

Developer-first multi-country invoicing platform engineered for international commerce. Supports multiple legal entities, cross-border tax rules (VAT, GST, Sales Tax), multi-currency billing, webhooks, and idempotent processing.

Core Capabilities
  • Multi-country tax rule engine with automated cross-border compliance
  • Multi-entity support with discrete currency and banking parameters
  • Developer-ready REST APIs and HMAC-signed webhook delivery
  • Idempotent transaction processing preventing duplicate invoicing
Next.jsTypeScriptNode.jsPrismaPostgreSQLRedisREST APIs
Internal Systems
Enterprise Security

WZATCO HRM

Internal Enterprise HR & Workforce Operations Portal

Secure internal HR portal for organizational management. Powers employee directory lifecycle records, digital attendance tracking, multi-tier leave approval workflows, automated payroll calculation, and company asset allocation.

Core Capabilities
  • Complete employee lifecycle records & confidential document store
  • Biometric and digital attendance tracking with overtime logic
  • Multi-tier leave requests & automated manager approval workflows
  • Enterprise security with MFA / OTP authentication & role isolation
Next.jsTypeScriptPrismaMySQLRedisMFA/OTPTailwind CSS
Core Competencies & Stack

Skills, Expertise & Achievements

A comprehensive inventory of full-stack engineering languages, backend infrastructure, cloud platforms, and verified honors.

01

Programming Languages

JavaScriptTypeScriptPHPPythonSQLHTML5CSS3
02

Frontend Engineering

ReactNext.jsTailwind CSSWordPressElementorResponsive UIPWA
03

Backend & APIs

Node.jsREST APIsPrisma ORMAuthenticationRBACBackground Jobs
04

Databases & Storage

MySQLMariaDBPostgreSQLRedis
05

E-Commerce Solutions

WooCommerceShopifyPayment Gateway IntegrationGST Invoicing
06

DevOps & Infrastructure

NginxPM2CloudflareLinux VPSAWSSSL CertificatesHosting & Domain Management
07

Real-Time & Queues

Socket.IORedis Pub/SubBullMQWebSockets
08

Third-Party Integrations

RazorpaySnapmintDTDC CourierWhatsApp / InteraktGoogle APIsOpenAI
09

Performance Marketing

Google AdsMeta AdsPerformance MarketingROAS OptimizationCROAnalyticsConversion Funnels
010

Tools & Engineering

GitAPI IntegrationPDF GenerationBarcode/QR SystemsAutomated TestingWorkflow Automation

Honors & Achievements

Honorary RecognitionAchievers Club

Young Entrepreneur of Pune City 2023

Awarded for outstanding entrepreneurial initiative, technical capability, and venture execution.

National FinalistMinistry of Electronics & IT / Incubator Network

Top 50 in India — TiDE 2.0 Scheme

Startup innovation selected among the Top 50 in India out of 6,500+ nationwide applicant startups.

Open Source Security StandardWordPress.org Open Source Community

Official WordPress.org Plugin Directory Approval

Authored and published LupinSync Invoices, passing rigorous core WordPress security and coding standards.

Formal Education

2020 – 2023CGPA: 8.6 / 10 (86.63%)

Diploma in Computer Engineering

Zeal Polytechnic
Pune, Maharashtra

Languages

Marathi
Native
Hindi
Professional Working Proficiency
English
Professional Working Proficiency
German
Beginner
Leadership Track Record

Executive & Operational Roles

Directing enterprise technology infrastructure, performance marketing growth engines, and commercial ventures.

WZATCO Projectors

Head of IT & Digital Marketing

Current LeadershipJuly 2025 — Present
Scope of Responsibility & Key Deliverables
IT & Digital Leadership: Direct WZATCO’s enterprise IT infrastructure, cloud architecture, internal applications, and corporate technology strategy.
Full-Stack Development: Design and build production-grade web applications using Next.js, React, TypeScript, Prisma, MySQL/MariaDB, Redis, BullMQ, Socket.IO, PHP, and WordPress.
Business Systems & Automation: Built and scaled company-wide internal platforms for customer support, warehouse inventory, spare parts, warranty registration, and HR operations, automating manual workflows.
Customer Support & Operations: Built the WZATCO Help Desk with ticketing, SLA tracking, real-time messaging, callbacks, video calls, logistics shipments, payments, and role-based access.
Inventory & E-Commerce: Developed inventory and spare-parts systems covering barcode scanning, warehouse operations, QC, procurement, repair job cards, returns reconciliation, and real-time stock updates; optimized the WooCommerce commerce stack.
Performance Marketing & Growth: Lead Google Ads and Meta Ads campaigns, focusing on ROAS, audience targeting, acquisition funnels, landing-page optimization, CRO, retention, and D2C customer journeys.
Infrastructure & Reliability: Manage production deployments, Nginx reverse proxies, PM2, Redis, Cloudflare security, VPS infrastructure, background workers, and system reliability.
Lorvantiq Ventures Pvt. Ltd.

WordPress Web Developer & Founder

Venture & EngineeringSep 2024 — Apr 2025
Scope of Responsibility & Key Deliverables
WordPress Development: Developed custom WordPress websites, proprietary themes, custom plugins, and WooCommerce digital stores.
System Integrations: Integrated secure payment gateways, third-party REST APIs, Learning Management Systems (LMS), CRM, Cloudflare, caching, and security tools.
Web Performance & Optimization: Improved website performance, responsiveness, Core Web Vitals, and server reliability.
Cross-Functional Collaboration: Partnered closely with design and marketing teams to deliver business-focused, conversion-oriented websites.
Setu Institute

WordPress Web Developer

EdTech PlatformOct 2023 — Aug 2024
Scope of Responsibility & Key Deliverables
LMS Development: Built an end-to-end Learning Management System (LMS) with student authentication, course catalog management, payment processing, and administrative controls.
Security Hardening: Implemented authentication improvements, security controls, role-based permissions, and data protection.
Maintenance & Operations: Managed regular core and plugin updates, database optimization, troubleshooting, and backend server support.
Staff Enablement & Training: Trained academic and administrative staff to manage, update, and operate the platform independently.
RKL WORLDS

Web Developer (Remote)

E-Commerce EngineeringNov 2022 — Mar 2025
Scope of Responsibility & Key Deliverables
E-Commerce Development: Built and maintained a custom WooCommerce website handling customer orders, secure payment gateways, user registration, and product catalogs.
WordPress Development: Authored and maintained custom themes and functional plugins tailored to the online retail store.
Infrastructure & Security: Managed hosting servers, domain configurations, Cloudflare edge caching, SSL certificates, and website security posture.
Digital Enablement: Spearheaded digital transformation bringing offline products and local artisan creations to an expanded online market.
Rushiraj Groups

Junior Web Developer

Enterprise WebJun 2022 — Dec 2023
Scope of Responsibility & Key Deliverables
Website Redesign & Conversion: Redesigned and optimized the primary company corporate website, increasing user engagement and lead generation by 30%.
Internal Systems: Built secure login systems, role-based access control, and internal administrative dashboards for operational staff.
Infrastructure Management: Managed web hosting environments, domain configurations, SSL certificates, web analytics, and continuous website maintenance.
Security & Performance: Implemented essential security controls, firewall rules, and maintained reliable server-side performance.
Bhoi Enterprises

Founder & Proprietor

Venture EntityMarch 2026 — Present
Scope of Responsibility & Key Deliverables
Established Bhoi Enterprises as the core logistics, supply, and operational management partner for Lorvantiq Ventures.
Manage multi-channel e-commerce operations, marketplace listings, and fulfillment pipelines for SaroGenix on Amazon and digital platforms.
Incubated SaaS brand LupinSync.tech, publishing the LupinSync Invoices WordPress plugin approved for hosting in the official WordPress.org Plugin Directory.
Commercial Holdings & Product Studio

Active Ventures & Ecosystem

Corporate holding entities, consumer brands, logistics management, and SaaS products directed under strategic leadership.

Corporate Entity

Lorvantiq Ventures Pvt Ltd

Active Corporate Entity
Director, Founder & CEO

Corporate venture vehicle directing enterprise governance, commercial initiatives, and brand incubation across physical and digital sectors.

Portfolio Brands:SaroGenix (Apparel)•Commercial Investments
Governance Scope & Milestones
Incorporated April 2025
Corporate governance & strategic direction
Parent entity of SaroGenix
Tier 02

Operating Commercial Vehicles & SaaS Platforms

Apparel & Clothing Brand

SaroGenix

Director, Founder & CEO

Clothing and apparel brand founded under Lorvantiq Ventures Pvt Ltd, delivering contemporary apparel through direct-to-consumer and major marketplace platforms.

Logistics & Supply Partner

Bhoi Enterprises

Founder & Proprietor

Logistics, supply, and operational management partner for Lorvantiq Ventures. Manages multi-channel e-commerce operations, Amazon marketplace listings, and fulfillment pipelines for SaroGenix.

SaaS Software Brand

LupinSync.tech

Founder

SaaS brand under Bhoi Enterprises. Creator of LupinSync - Invoices, a dedicated WordPress invoicing plugin tailored for Indian businesses, with global expansion planned.

Historical Foundations

Early Startups & Monitored Milestones

Historical StartupConcluded Milestone

DevelopUs.tech

Founder (First Startup)

First startup initiated during the second year of Diploma in Computer Engineering. Provided foundational early experience in technology entrepreneurship (historical).

First startup during Diploma in Computer EngineeringEarly tech entrepreneurship foundationConcluded venture milestone
Tech PublicationConcluded Milestone

CompTT

Founder & Publisher

First technology blog channel covering consumer tech, cybersecurity, and programming languages. Successfully earned official Google Ads monetization approval.

Covered technology, cybersecurity & programmingReceived official Google Ads approvalFirst digital publishing milestone
Measurable Results

Performance Marketing & Systems Scale

Verifiable track record of scaling digital acquisition with disciplined ROAS and engineering fault-tolerant enterprise infrastructure.

01Marketing & ROAS
High ROAS
Performance Marketing Architecture

Engineered multi-channel acquisition funnels across Meta and Google Ads, maintaining disciplined return on ad spend and efficient customer acquisition economics.

02Systems & IT
99.9%+
Enterprise Infrastructure Reliability

Architected resilient cloud environments, secure reverse proxies, and automated systems supporting continuous commercial and web operations.

03Systems & IT
End-to-End
Operational Systems Automation

Developed internal business automation tools integrating order fulfillment, warranty registration, customer service telemetry, and ERP workflows.

04E-commerce
Multi-Channel
E-commerce & Marketplace Scale

Directing logistics and e-commerce distribution across major channels including Amazon, coordinating supply chains and product catalog management.

Core Competence

Operational Architecture & Acquisition Engines

Verified Track Record
Domain 01

High-Volume Performance Marketing Engine

Designed, tested, and optimized data-driven acquisition architectures across competitive consumer electronics categories. Leveraged audience segmentation, dynamic creative iterations, and algorithmic bidding strategies to generate sustainable high-volume sales.

Meta AdsGoogle AdsFunnel OptimizationAudience Modeling
Domain 02

Enterprise IT & Business Process Automation

Engineered proprietary internal tooling that unified disparate business workflows—including order processing, customer support routing, and post-purchase engagement—without compromising sensitive customer data or system security.

Cloud InfrastructureAPI IntegrationsSystem SecurityTelemetry
Domain 03

Omnichannel Growth & Conversion Optimization

Implemented full-funnel CRO initiatives, refining landing page user journeys, reducing checkout drop-off, and maximizing average order value (AOV) across D2C and marketplace sales channels.

CROA/B TestingD2C E-commerceRetention Engineering
Milestones & Evolution

Career & Venture Progression

The verified journey from early engineering foundations to corporate technology leadership and commercial venture building.

September 2026business
September 2026 • business

Started LupinSync.tech & Published LupinSync - Invoices

LupinSync.tech (Bhoi Enterprises)

Started SaaS brand LupinSync.tech under Bhoi Enterprises and published LupinSync - Invoices, a dedicated WordPress invoicing plugin for Indian businesses, with global expansion planned.

March 2026business
March 2026 • business

Founded Bhoi Enterprises

Bhoi Enterprises

Founded Bhoi Enterprises as founder and proprietor to serve as the logistics, supply, and management partner for Lorvantiq Ventures, listing and selling SaroGenix products on Amazon and other e-commerce platforms.

July 2025leadership
July 2025 • leadership

Joined Wzatco Projectors as Head of IT & Digital Marketing

Wzatco Projectors

Appointed Head of IT and Digital Marketing at Wzatco Projectors, directing enterprise digital infrastructure, developing internal automation systems, and scaling paid customer acquisition with disciplined ROAS.

July 2025business
July 2025 • business

Started SaroGenix

SaroGenix (Lorvantiq Ventures Pvt Ltd)

Launched SaroGenix as a dedicated clothing and apparel brand under Lorvantiq Ventures Pvt Ltd, serving as Director, Founder, and CEO.

3 April 2025business
3 April 2025 • business

Incorporated Lorvantiq Ventures Private Limited

Lorvantiq Ventures Pvt Ltd

Formally incorporated Lorvantiq Ventures Private Limited, stepping into the role of Director, Founder, and CEO to govern commercial holdings and venture initiatives.

2024leadership
2024 • leadership

Transitioned to Full-Time Venture Building

Independent Venture Building

Made the strategic decision to leave B.E. Computer Engineering to focus full-time on building commercial ventures and avoid repeating overlapping academic syllabus.

2023education
2023 • education

Completed Diploma & Admitted to B.E. Computer Engineering

Higher Technical Education

Completed Diploma in Computer Engineering with an 8.6 CGPA (approximately 86.63%) and secured admission to Bachelor of Engineering (B.E.) in Computer Engineering.

2022business
2022 • business

Started DevelopUs.tech (First Startup)

DevelopUs.tech

Founded first startup during the second year of Diploma in Computer Engineering, establishing practical foundations in software development and tech entrepreneurship.

2021business
2021 • business

Started CompTT & Earned Google Ads Approval

CompTT

Created first technology blog channel covering technology, cybersecurity, and programming languages, successfully receiving official Google Ads monetization approval.

2020education
2020 • education

Completed 10th Standard (90%)

Bhairavnath Vidyalay Bhigwan

Completed secondary schooling (10th) at Bhairavnath Vidyalay Bhigwan with 90% academic score, establishing strong analytical foundations.

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Direct Inquiries & Executive Advisory

Explore venture partnerships, enterprise growth advisory, or strategic commercial synergies.

Verified Direct Line

Let's Build Durable Commercial Value

I actively advise growing enterprises, direct digital systems infrastructure, and partner with ambitious founders. For confidential venture opportunities or advisory inquiries, reach out directly.

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